Historians/Public Relations/Marketing

LDC WORKSHOP

Your role as a Historian, Public Relations, Marketing Officer is essential in promoting the JAG program and sharing its impact with your school and community. By following these tips and action items, you'll be well-equipped to excel in your position and contribute to your JAG program's success.
All you need to know in one place!
  • COLLECT ALL NEWS & INFO

    Tips:

    • Gather images & videos weekly and save in an Online Shared Folder.
    • Use various sources, including program meetings, newsletters, and social media, to gather information.

    Action Items:

    • Create a dedicated folder or digital space to organize activity pics and videos, share with Program & Marketing.
    • Develop a system for tracking program updates and announcements.
    • Establish a communication routine with the Program Coordinator to receive feedback promptly.

    REPORTING TO THE PUBLIC

    Tips:

    • Create newsletters that are clear, concise, and engaging.
    • Highlight the positive impact of the JAG program in your school.

    Action Items:

    • Plan a schedule for sending out newsletters to your school and JAG Marketing team.
    • Create a template for newsletters and correspondence to maintain consistency.
    • Include success stories, upcoming events, and program achievements in your communications.
  • COMMUNITY SERVICE PROJECT

    Tips:

    • Choose a community service project that aligns with your program goals.

    Action Items:

    • Collaborate with fellow JAG members to plan and execute the community service project.
    • Prepare a presentation for the Career Development Conference to showcase your project's impact.

    SCRAPBOOK

    Tips:

    • Document the project's progress with photos, videos, and testimonials.

    Action Items:

    • Start assembling the scrapbook early in the year, adding content as events occur.
    • Write short captions for pictures and videos.
  • PROMOTE YOUR PROGRAM

    Tips:

    • Develop an elevator pitch about the JAG program for quick introductions.
    • Identify key influencers within your school and community who can help promote JAG.


    Action Items:

    • Organize informational sessions or workshops to introduce JAG to; students, school admin staff and your District Board.
    • Create promotional materials, such as posters and flyers, to display around the school and email to school admin staff and District Board.
    • Reach out to teachers, counselors, District Board members and local leaders to advocate for the program.

    NEWSLETTER & SUCCESS STORIES

    Tips:

    • Tailor your newsletters to your audience, highlighting your Career Association Activities.
    • Use compelling images to make success stories relatable and inspiring. Use the most professional images! No half shirts, ripped jeans, shorts, etc.

    Action Items:

    • Conduct interviews with JAG participants and alumni to gather success stories.
    • Share those with JAG Marketing team.
    • Design visually appealing newsletters with a mix of text, images, and graphics.
    • Encourage JAG members to share their personal success stories with the JAG Marketing team for the 'Faces of JAG' video series.
  • PROMOTING CAREER ASSOCIATION ACTIVITIES & EVENTS

    Tips:

    • Create event promotion plans with a clear timeline leading up to each event.
    • Leverage social media, posters, and word-of-mouth to spread the word.

    Action Items:

    • Form a committee to plan and execute career association events.
    • Develop a marketing strategy that includes event-specific hashtags and engaging teasers.
    • Consider organizing workshops or sessions to prepare attendees for upcoming events.

    WRITING PRESS RELEASES & MEDIA CONTACT

    Tips:

    • Write press releases with a focus on the; who, what, when, where, and why.
    • Build relationships with local reporters and media outlets for increased coverage.

    Action Items:

    • Create a press release template for different types of JAG events.
    • Maintain a media contact list with updated contact information - include JAG Marketing team.
    • Reach out to reporters and invite them to JAG events to build rapport.
  • MANAGING SOCIAL MEDIA

    Tips:

    • Post regularly to keep your audience engaged and informed.
    • Use visuals, videos, and user-generated content to boost engagement.

    Action Items:

    • Collaborate with your JAG Coordinator to create a social media content calendar.
    • Tag JAG in your posts.
    • Add your own Hashtags and include the following: #JAGFam #JAGAZ #JAGNational #JAGStudent
    • Respond promptly to comments and messages to foster a sense of community.
    • Monitor analytics to track the success of social media campaigns.

    PARSONS PUBLIC RELATIONS/MARKETING COMPETITIONS (Commercial, Apparel, Public Speaking, LinkedIn, Chapter Scrapbook)

    Tips:

    • Review the competition's guidelines and criteria thoroughly.
    • Practice presenting your marketing materials and strategies.

    Action Items:

    • Assemble a team to work on the competition project, focusing on creativity and innovation.
    • Seek guidance and feedback from your peers and JAG Coordinator.
    • Practice your presentation to ensure a confident and compelling delivery.
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FACES OF JAG INTERVIEW

AZ Tax Credit Funds
(602) 216-9503 I info@jagaz.org
10201 S. 51st Street, Ste 125, Phoenix, AZ 85044
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