Your role as a Historian, Public Relations, Marketing Officer is essential in promoting the JAG program and sharing its impact with your school and community. By following these tips and action items, you'll be well-equipped to excel in your position and contribute to your JAG program's success.
All you need to know in one place!
COLLECT ALL NEWS & INFO
Gather images & videos weekly and save in an Online Shared Folder.
Use various sources, including program meetings, newsletters, and social media, to gather information.
Create a dedicated folder or digital space to organize activity pics and videos, share with Program & Marketing.
Develop a system for tracking program updates and announcements.
Establish a communication routine with the Program Coordinator to receive feedback promptly.
REPORTING TO THE PUBLIC
Create newsletters that are clear, concise, and engaging.
Highlight the positive impact of the JAG program in your school.
Plan a schedule for sending out newsletters to your school and JAG Marketing team.
Create a template for newsletters and correspondence to maintain consistency.
Include success stories, upcoming events, and program achievements in your communications.
COMMUNITY SERVICE PROJECT
Choose a community service project that aligns with your program goals.
Collaborate with fellow JAG members to plan and execute the community service project.
Prepare a presentation for the Career Development Conference to showcase your project's impact.
Document the project's progress with photos, videos, and testimonials.
Start assembling the scrapbook early in the year, adding content as events occur.
Write short captions for pictures and videos.
PROMOTE YOUR PROGRAM
Develop an elevator pitch about the JAG program for quick introductions.
Identify key influencers within your school and community who can help promote JAG.
Organize informational sessions or workshops to introduce JAG to; students, school admin staff and your District Board.
Create promotional materials, such as posters and flyers, to display around the school and email to school admin staff and District Board.
Reach out to teachers, counselors, District Board members and local leaders to advocate for the program.
NEWSLETTER & SUCCESS STORIES
Tailor your newsletters to your audience, highlighting your Career Association Activities.
Use compelling images to make success stories relatable and inspiring. Use the most professional images! No half shirts, ripped jeans, shorts, etc.
Conduct interviews with JAG participants and alumni to gather success stories.
Share those with JAG Marketing team.
Design visually appealing newsletters with a mix of text, images, and graphics.
Encourage JAG members to share their personal success stories with the JAG Marketing team for the 'Faces of JAG' video series.
PROMOTING CAREER ASSOCIATION ACTIVITIES & EVENTS
Create event promotion plans with a clear timeline leading up to each event.
Leverage social media, posters, and word-of-mouth to spread the word.
Form a committee to plan and execute career association events.
Develop a marketing strategy that includes event-specific hashtags and engaging teasers.
Consider organizing workshops or sessions to prepare attendees for upcoming events.
WRITING PRESS RELEASES & MEDIA CONTACT
Write press releases with a focus on the; who, what, when, where, and why.
Build relationships with local reporters and media outlets for increased coverage.
Create a press release template for different types of JAG events.
Maintain a media contact list with updated contact information - include JAG Marketing team.
Reach out to reporters and invite them to JAG events to build rapport.
MANAGING SOCIAL MEDIA
Post regularly to keep your audience engaged and informed.
Use visuals, videos, and user-generated content to boost engagement.
Collaborate with your JAG Coordinator to create a social media content calendar.
Tag JAG in your posts.
Add your own Hashtags and include the following: #JAGFam #JAGAZ #JAGNational #JAGStudent
Respond promptly to comments and messages to foster a sense of community.
Monitor analytics to track the success of social media campaigns.
PARSONS PUBLIC RELATIONS/MARKETING COMPETITIONS (Commercial, Apparel, Public Speaking, LinkedIn, Chapter Scrapbook)
Review the competition's guidelines and criteria thoroughly.
Practice presenting your marketing materials and strategies.
Assemble a team to work on the competition project, focusing on creativity and innovation.
Seek guidance and feedback from your peers and JAG Coordinator.
Practice your presentation to ensure a confident and compelling delivery.